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#StopHateForProfit Week of Action Social Media Toolkit

Thank you for being a part of the Stop Hate For Profit movement. Building on the early success of  #StopHateForProfit – in which over 1,200 companies and non-profits demanded change from Facebook, including some of the most well-known brands in the world, such as Unilever, Verizon, Adidas, Ford, Williams Sonoma, Patagonia and many more – a growing group of people will join the #StopHateForProfit  campaign for a week of action beginning Monday, September 14th.  Stop Hate For Profit was founded by some of the most prominent civil rights groups and nonprofit organizations in the country including ADL, Color of Change, Common Sense, Free Press, LULAC, Mozilla, NAACP, National Hispanic Media Coalition, and Sleeping Giants.

To participate we are asking you to join us as we post a specific message each day (provided below) about the harms that Facebook has inflicted on our society and the importance of voting. We will kick off the campaign with an announcement post on Monday, September 14th, and ask people to join a 24-hour Instagram “Freeze” on Wednesday, September 16th, in which everyone will put up one message focusing on the damage Facebook does and refrain from otherwise posting on Instagram for that day. On Thursday, September 17th, everyone will share a post focused on how Facebook’s failures lead to real-life violence and sow division, calling on the company to improve its policies. The week of action will culminate on Friday, September 18th, when you post about how Facebook spreads misinformation about the election and urge people to vote and demand Facebook stop undermining our democracy. 

Join to change the conversation about Facebook’s danger to society by coming together and posting each day to explicitly call out Facebook to #StopHateForProfit.


Monday 9/14: Kickoff Announcement

Sample Copy: Facebook claims they address #hate, yet they continue to look the other way as racist, violent groups and posts sow division and split America apart – only taking steps after people are killed. And while they share empty talk about voting, they continue allowing blatant lies and misinformation on election to spread – undermining our democracy.

That’s why this Wednesday, I am “freezing” my Instagram account to tell Facebook to #StopHateForProfit. Join me.


Wednesday 9/16: Instagram Freeze

Sample Copy: Facebook ignores hate & disinformation on their site. This is not an “operational mistake.” It is a deliberate decision to put profits over people and democracy.

That’s why I am “freezing” my Instagram for 24 hours. Join me.

Tell Facebook to #StopHateForProfit



Thursday 9/17: Stop inciting violence and spreading hate

Choose from messages:

Sample Copy1: From genocides abroad to killings in Kenosha, Facebook must do more to address violence on their platform. They still recommend users to join groups & pages that glorify violence. Tell Facebook to #StopHateForProfit

Sample Copy 2: From ugly racism to dangerous QAnon conspiracies to indefensible Holocaust denialism, hatred has taken root and spread across Facebook. For years, they have looked the other way. Enough is enough. Tell Facebook to #StopHateForProfit.



Friday 9/18: Election Disinformation and Voting

Choose from messages:

Sample Copy 1: Facebook says they care about democracy, yet they still allow political ads that lie & spread disinformation about the election. Facebook must change its policies and stop undermining democracy. #StopHateForProfit.

Sample Copy 2: Facebook continues to spread misinformation and allow political ads that tell blatant lies. We call on them to remove misinformation related to voting and prohibit calls to violence by politicians in any form. Facebook needs to do much more to protect our democracy and their users. Vote like our lives depend on it. #StopHateForProfit


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